I’m going to do something I never thought I’d do and I’m going to recommend that you buy a book I haven’t read.

I’d almost be tempted to do it just based on who is publishing it (Seth Godin and the Domino Project) and the list of authors, that reads like a veritable who’s who of people you should be reading. I’ve read books (or other content) by many of the contributors and I’m sure it’s great.

But there is an even more compelling reason why you should go and buy this book, right now.

From the announcement….

“You should buy a copy because today is End Malaria Day, and because we’re donating $20 from the sale of every copy in any format to Malaria No More. In fact, we never even see the money. The writers, the designers, the promoters and the Domino Project all worked for free for months to bring this book to you, so you could step up and save someone’s life.

[62] amazing authors [including Seth Godin] … a book about great work and finding insight and making a difference. It’s a bargain at $20 for the Kindle edition and $25 for the paperback (international pricing and availability varies, as always).”

Go, now, buy it.